The risk of removing valid emails would be too high. – SMTP catch all: It’s good to know that someone uses a catch-all filter, but usually, no action needs to be taken. You can delete them or keep them it’s hard to say if someone using disposable emails is just a spammer o just someone genuinely interested in your product who doesn’t want to receive emails from you. – Spam traps: remove them immediately from your email list and make sure nobody from your team contacts them.ĭisposable emails: it’s really up to you. If the email addresses check out, you can update your database with the correct information. – Invalid emails: you can look at suggestions to correct typos and errors. Kudos, you are now looking at your email checker results! After bulk verifying your contacts, there are a few actions you can take to ensure your email list is clean: Additionally, you’ll be giving incorrect information to the advertising network (i.e., Facebook) about what kind of users you want to reach.ģ) Marketing costs: most CRMs charge per the number of emails you store, so you’ll be wasting money on invalid emails.Ĥ) Sales team time: your sales team would lose time reaching out to invalid email addresses instead of focusing on the right prospects. Using an email checker to verify your email list will help you across your organization:ġ) Email marketing campaigns: checking if emails are valid will improve sender reputation and deliverability and give you more accurate email marketing benchmarks and overall lower CMS prices.Ģ) PPC campaigns: when creating your PPC audiences, a high number of fake or weak emails will impact the number of people you’ll be actually targeting. Nobody wants to walk into a convo blind, and that’s what happens if you don’t validate your email list regularly. Why is it important to validate emails, and what are the risks if I don’t check my email list?
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